ADAY is a brand with a mission to lift the standard of clothing. Co-founded by Meg He and Nina Faulhaber, ADAY combines seasonless design with technical fabrics and a sustainable supply chain to create a versatile wardrobe that does more with less. ADAY has been featured in publications ranging from Vogue to the New York Times and lives in the wardrobes of thousands of women worldwide.
The team at ADAY are optimists (currently working remotely around the globe) and dedicated to making positive changes in the world around us. We’re pretty fun (if we do say so ourselves) and we strive to make each day interesting, challenging and rewarding. Diversity is what makes ADAY great, so we are committed to diversity in all areas, and we believe that every person on our team has an important point of view that deserves to be heard, no matter the role or seniority. ADAY has raised over $10 million in venture capital and named one of the World’s Most Innovative Companies by Fast Company. We’re currently hiring!
At ADAY, we don’t believe in replacing the content of our wardrobes every season. Instead, we strive to create comfortable, seasonless essentials that do more and last longer. We see sustainability as a baseline and apply sustainable practices at every stage of our process (from design right through to our logistics). For our partners, we only choose those that actively work on reducing the environmental impact of their processes, whether through energy-efficient or renewable energy manufacturing or waste recycling manufacturing.
Further, many of our products are made with custom-developed recycled fabrics, recycled post-consumer plastic (plastic bottles), as well as plant-based fabrics made from beechwood trees in a closed-loop production process, so that no waste is generated from the production process, including materials, energy and water.
We view sustainability as making products that are better for both the environment and our customers, so we also focus on the idea of cost per wear: the price of a garment / the versatility + longevity of the piece. Globally, the average garment is worn seven times before it is discarded (!!!). We’re working to increase that number dramatically—the average cost per wear of an ADAY piece is 52 cents if you wear your ADAY once a week for 5 years.
