Meg He
 

hello!

I’m Meg, a creative entrepreneur, angel investor and business advisor focusing on e-commerce and consumer products. I’m the CEO and co-founder of Aday, a sustainable capsule clothing brand.

I’m also a Brazilian Jiu-Jitsu athlete and manager for grappling athletes.


currently

Co-founder and co-CEO at Aday

Fast Company’s World’s Most Innovative Companies

Goldman Sachs' 100 Most Intriguing Entrepreneurs

Forbes 30 under 30

Gaingels 100


also

Business Coach and Advocate for athletes and gyms in Brazilian Jiu-Jitsu

Board Member at LilyAna Naturals

Angel investor in Paravel, Everyday Humans, YHangry, and a YC company in stealth.

Speaker on entrepreneurship, leadership, self-empowerment, growth and diversity (AAPI, LGBTQ+, third culture, mental health)

Mentor for female, queer and BIPOC founders

Brazilian Jiu-Jitsu competitor and World medallist (gi and nogi)


previously

Poshmark (NASDAQ: POSH) senior product manager, one of first 50 employees

Venture investor at Cowboy Ventures and Atomico

Goldman Sachs investment banker

Stanford MBA, Oxford BA in Economics and Management


I’m the co-founder of Aday, a sustainable capsule clothing brand on a mission to create wardrobes for a more abundant life.

My co-founder, Nina, and I hold a number of shared beliefs. The most important one is our desire to create a better future. We believe that to truly thrive, we must be more intentional in how we live and what we invest our time and energy in. We learnt that surrounding ourselves with fewer, more sustainably and beautifully designed choices brings us more clarity and satisfaction.

Our mission at Aday is to create capsule clothing that gift you time, energy and joy. Each piece is versatile, packable, super comfortable, machine washable and always has pockets. The fabrics we use are crafted with superpowers, often recycled and made in a way that is better for the planet. We use considered, optimized design to create pieces that can be worn different ways, for different activities, on repeat (we call this outfit repeating).

Aday has been recognized as one of the “World’s Most Innovative Companies” by Fast Company and has been featured in Vogue, the Wall Street Journal, Forbes, Business Insider and Marie Claire. Our bestselling Something Borrowed shirt lives in the wardrobes of thousands of women worldwide. We are also proudly certified a B Corp.

Before starting Aday, I was one of the first 50 employees at Poshmark and also worked as a venture investor. I was born in Beijing and raised in the UK, studied Economics and Management at Oxford before moving to California for an MBA at Stanford. My co-founder Nina and I met originally at Goldman Sachs in London, where we discovered our love of e-commerce, design and brand building during late nights on a coal mining acquisition—this was extremely helpful in showing us that this was not our passion. Instead, we created something that made our hearts beat faster, that we were equally happy to work late nights over.

I’m an Asian, female, queer founder and one of very few in these minority groups to have raised over $10 million of venture capital.

I am deeply passionate about leadership and culture creation, allowing employees to be their full selves, allowing for growth through risk taking, radical candor and failure.

Startups led by all-women founding teams account for only 2.3% of all funding raised and less than 1% of all funding goes to LGBTQ+ founders. I came out as queer publicly in my 30s, after entering a serious relationship with a woman. There is a lot that I am still learning about my identity and I am committed to my path of self-growth and learning, especially how my identity affects how I act as a leader.

We are especially proud that our Board is majority women and there is strong female, BIPOC and LGBTQ+ representation in our investors. We also work hard at ADAY to support BIPOC businesses and communities, such as Heart of Dinner, a non profit that combats food insecurity and isolation within NYC's elderly East Asian American community, and the Body: Home for Love, a non profit that develops helps Black women heal from sexual trauma through joy and wellness.

Personal beliefs:

  • Don't be bored: do things that make your heart beat faster by figuring out what you're really optimizing for. The intersection of what matters to you, what you're great at and what you love is a beautiful space.

  • Be your best self: know what inspires you to create your best work, find flow and through introspection, learn how to create and re-create an environment to best enable you to do this.

  • Remember to teach: investing in those around you is one of the most valuable things you can do. It takes patience and kindness, two things I work on every day.

Brazilian Jiu-Jitsu is a sport where I’m a World medallist and sponsored athlete. It’s also where I met my partner, Margot Ciccarelli, a five-time World Champion. Through my relationship with Margot, I realized that most full-time athletes in the sport struggle to make money—and many Jiu-Jitsu gyms are nowhere near as profitable as they could be. So I started working with athletes of every belt color (read my testimonials), sharing my knowledge of social media, content creation, negotiation and sales to make sure that they received the financial success they deserved.

Currently, I’m a purple belt training at Art of Jiu Jitsu and 10th Planet Orange, both in Orange County, California.